AI Quality Assurance · AI Commerce · Content Evaluation

Lisa MarieKocian

AI Quality Assurance + AI Commerce

I test AI output, validate content quality, iterate on prompts, and QA e-commerce applications — catching accuracy issues, inconsistencies, and broken workflows before they reach users. My work combines AI output evaluation, document quality review, and hands-on digital product implementation, including a Shopify-integrated commerce application built with Base44 and React. I am currently part of the Alignerr network by Labelbox, a global community of experts who actively research and shape the future of AI.

Alignerr Network·Labelbox
QA Inspection
Live

OUTPUT VALIDATION

Product naming consistent

METADATA QA

Legacy terminology detected

CONTENT QA

Instructions followed

CHECKOUT FLOW

Route verified

PROMPT TEST

Revised instruction
  • AI Quality & LLM Evaluation
  • Prompt & Instruction Testing
  • E-Commerce QA
  • Defect Documentation
  • Responsive Web Testing
  • Source-to-Output Validation

QA Methodology

How I evaluate quality

01

Accuracy

02

Consistency

03

Testing

Does it actually work and contain correct information?

Whether reviewing AI-generated text, a product page, a metadata tag, or a checkout flow — the first question is always: is this factually correct, functionally working, and free of unsupported claims.

Does it hold up across every surface and state?

Terminology, pricing, product names, metadata, visual layout, instruction adherence — inconsistency across pages, devices, or AI outputs is a quality defect even when no single instance is individually wrong.

Has the behavior been verified, not assumed?

Testing means actually performing the action: clicking the button, reading the output, checking the route, running the query. Assumptions about how something works are the most common source of shipping defects.

Professional Credential

Shaping the Future of AI

I am part of the Alignerr network by Labelbox — a global community of vetted domain experts who actively research, evaluate, and refine AI model output. Through expert-in-the-loop evaluation, Alignerr members provide the human feedback that directly improves AI accuracy, safety, and alignment. This credential reflects hands-on work evaluating AI-generated content, identifying defects, and supplying structured corrective feedback that shapes how models learn.

Human-in-the-Loop Evaluation

Evaluating, rating, and refining AI model outputs to improve accuracy, coherence, and alignment with human intent.

Quality & Safety

Identifying hallucinations, unsupported claims, and inconsistencies before AI output reaches end users.

Shaping AI Training

Providing expert feedback that directly informs model training, fine-tuning, and reinforcement learning.

Global Expert Network

Part of a vetted worldwide community of domain specialists selected to research and shape the future of AI.

Functional E-Commerce Application

Building Torch Republic from brand concept to working commerce application

E-commerce Application · Product Design · QALive Project · Continuous QA and Iteration

I built Torch Republic as a functional direct-to-consumer coffee application — not simply a marketing website. The project combines a custom Base44/React customer experience with Shopify’s commerce infrastructure, supporting live product information, persistent cart behavior, secure checkout, responsive interactions, analytics, and ongoing quality assurance.

Role
Founder, Product Builder, E-commerce QA
Application
Custom DTC storefront and commerce experience
Core stack
Base44, React, Shopify Storefront API, GA4, Google Search Console
Responsibilities
Product strategy, UX design, application configuration, API integration, content systems, responsive QA, commerce testing, troubleshooting, and iterative optimization
Product strategyBusiness requirementsE-commerce architecture decisionsAI-assisted developmentPrompt iterationContent architectureCustomer-experience designApplication configurationAPI integrationContent systemsResponsive QACommerce testingTroubleshootingIterative optimization

Technology & Capabilities

Base44ReactShopify Storefront APIE-commerce QAResponsive UXGA4Google Search ConsoleSEO

Skills Demonstrated

AI-assisted developmentQA testingE-commerce architectureReact / application troubleshootingUser journey testingAccessibility reviewSEO QAMetadata QAContent QAAnalytics implementationPrompt iterationConversion analysisDocumentation

Not Just a Website

More than a storefront

Torch Republic was developed as a working commerce application with interconnected customer, product, cart, analytics, and checkout workflows. I was responsible for shaping the brand experience while also validating how the application behaved across devices, sessions, integrations, and real shopping scenarios.

Live Commerce Integration

Connected the custom storefront to Shopify commerce infrastructure so products, pricing, cart actions, and checkout operate as part of a real purchasing flow.

Application State and Cart Behavior

Implemented and tested customer-facing states including add-to-cart feedback, item quantities, cart persistence, removal, accurate cart counts, loading states, and error recovery.

Responsive Product Experience

Designed and validated the application across mobile and desktop, including navigation, product presentation, modal behavior, interactive elements, image handling, and checkout transitions.

Analytics and Discoverability

Configured GA4, Google Search Console, metadata, and SEO foundations to support measurable traffic, search visibility, behavioral analysis, and future optimization.

Application Architecture

How the systems connect

The custom application controls the branded browsing and shopping experience. Shopify provides the underlying commerce services and secure checkout. The integration allows the two systems to operate as one customer journey.

01
Customer InterfaceMobile and desktop browsing experience
02
Base44 / React ApplicationCustom storefront, cart state, content, analytics
03
Shopify Storefront APILive product data, pricing, availability
04
Shopify Cart and Secure CheckoutPayment processing handled by Shopify

The custom application does not collect or store payment-card information. Shopify processes all payments through its secure checkout infrastructure.

Verified Functionality

What the application does

Each item below reflects functionality present in the current codebase. No planned features are presented as completed work.

  • Presents live coffee products and accurate pricing
  • Provides reusable product and commerce components
  • Adds products to a functioning cart
  • Updates quantities and removes cart items
  • Preserves cart state across relevant navigation or refresh behavior
  • Routes customers into Shopify’s secure checkout
  • Handles loading, success, empty, and error states
  • Supports responsive mobile and desktop experiences
  • Integrates customer-facing promotional components
  • Tracks meaningful customer interactions through analytics
  • Provides optimized product content and search metadata

A weighted promotional prize experience (Spin to Win) with email validation, persistence rules, accessible interaction states, and Shopify-compatible discount handling has been implemented in the codebase. It is pending discount-code configuration before production activation.

AI-Assisted Development Loop

AI-Assisted Development ≠ Unreviewed AI Output

The process depended on continuous human evaluation. Generated outputs were reviewed against business requirements, customer experience, visual consistency and functional behavior before being accepted or revised.

  • Business Requirement
  • Prompt / Instruction
  • AI-Assisted Build
  • Manual Review
  • Defect Discovery
  • Prompt / Implementation Revision
  • Retest
  • Deploy

Engineering & QA

Building, testing, and improving the system

Building the application required continuous validation beyond visual design. I tested complete customer journeys, investigated inconsistent application states, documented defects, traced integration problems, and translated findings into precise implementation requirements.

Commerce QA

  • Product and price validation
  • Cart-count accuracy
  • Quantity and removal behavior
  • Cart persistence
  • Checkout handoff
  • Shipping-state validation

Interface QA

  • Mobile and desktop responsiveness
  • Navigation and dropdown behavior
  • Modal and popup control
  • Image loading
  • Layering and overflow
  • Focus and accessibility behavior

Integration QA

  • Storefront API responses
  • Shopify product status
  • Product availability
  • Error and loading states
  • Analytics verification
  • Production-versus-preview behavior

Content QA

  • Product-description accuracy
  • Offer consistency
  • Metadata validation
  • Encoding and formatting issues
  • Removal of outdated product references
  • Customer-facing compliance language

I used AI-assisted development as part of the build process, while remaining responsible for product decisions, prompt specifications, workflow design, output validation, defect identification, regression testing, and final quality.

QA Evidence

From Observation to Improvement

Real examples from the project, walked through the way I actually work — observe, hypothesize, change, validate. No invented metrics; outcomes are described qualitatively.

Broken product imagery across the store

Problem
Product image components pointed at hardcoded Shopify placeholder URLs that no longer resolved.
Evidence
Image onError handlers fired on live pages, leaving broken-image icons where product photos should be.
Hypothesis
The hardcoded URLs were stale and never validated against the live image source.
Change
Removed the hardcoded URLs and standardized image handling on a verified, reachable fallback plus valid image sources.
Validation
Re-checked affected product, collection and gallery views across pages.
Outcome
Consistent product imagery sitewide with no broken-image states.

Defect Thinking

How a single issue gets framed

QA is more than “something looks off.” It is defining the issue, the impact, the priority, the action and how the fix is verified.

issue
Homepage Add to Cart button failed silently — clicking a product did not add it to the cart, show a confirmation, or update the cart count.
impact
Customers could not purchase products from the homepage. The cart count stayed at zero and no error or confirmation appeared, making the button appear non-functional.
priority
Critical / Conversion
rootCause
The cart confirmation and cart-count update were gated behind a successful Shopify Storefront API response. When the browser-side SDK call to the backend function failed or returned an error, the optimistic cart update was rolled back and no confirmation was shown — the user saw nothing happen.
action
Restructured the cart flow to show the confirmation card and update cart state immediately (optimistic), then sync to Shopify in the background. If the sync succeeds, local items are enriched with Shopify-confirmed pricing and line IDs. If it fails, the item stays in the local cart and checkout creates a fresh Shopify cart from local state — no data is lost.
validation
Regression tested Add to Cart from homepage, shop page, and product detail page. Verified cart count updates from 0 to 1 on first click, confirmation card appears, cart drawer opens, quantity controls work, item removal works, and checkout handoff creates a correct Shopify cart with matching product, quantity, and price.
outcome
Add to Cart now works reliably from every entry point. The user always sees immediate feedback, and the cart remains functional even during transient Shopify API issues.

Case-Study Challenges

Problems I identified and resolved

These are concise examples from the build. Some were implemented with AI-assisted development tools; in every case I was responsible for identifying, testing, documenting, and validating the outcome.

  • 01Diagnosed cart-count discrepancies where one customer action could produce an incorrect item total
  • 02Corrected inconsistent pricing between product displays and cart states
  • 03Investigated product availability and Shopify draft-versus-active status
  • 04Improved modal dismissal and prevented promotional overlays from blocking shopping
  • 05Found responsive image and logo problems that appeared differently on desktop and mobile
  • 06Identified corrupted text characters and separated source-content issues from cached production behavior
  • 07Audited exposed utility or administrative routes and documented production-access risks
  • 08Simplified the catalog as the product strategy evolved from multiple concepts to two core coffee products

Additional Case Study

AI Output Validation & Content QA

The same methodology — accuracy, consistency, testing — applies whether I am evaluating an AI-generated product page or auditing metadata for an entire site. This example shows how I caught and corrected AI-introduced errors in global SEO identity.

What I Tested

  • Factual accuracy of metadata against the current product catalog
  • Instruction adherence — did the output match the requested brand identity
  • Internal consistency across page titles, meta descriptions, and Open Graph tags
  • Unsupported claims and discontinued product references in global metadata
  • Structured data (JSON-LD) schema type correctness
  • Social sharing preview accuracy on LinkedIn, Facebook, and Slack

The Problem

AI-assisted output had introduced incorrect brand metadata, discontinued product names, and stale SEO terms into page titles, social previews, and structured data across the site.

What I Found

Page titles, meta descriptions, and social card images still referenced a coffee company identity and discontinued product keywords. Structured data identified the site as a coffee organization rather than a professional portfolio. Canonical URLs pointed to the wrong domain. Twitter card metadata referenced a discontinued social handle.

What I Changed

Corrected all metadata to reflect the intended professional identity. Removed discontinued product terminology from global metadata. Replaced the social card image with a portfolio-specific card. Updated structured data from Organization (coffee company) to Person + WebSite + WebPage schema. Corrected canonical URLs and Open Graph tags.

Verification

Independently inspected the rendered DOM source after correction — not just the React component output, but the actual meta tags in document.head. Verified that no coffee-related terms remained in global title, description, OG tags, or Twitter card fields. Confirmed social preview would display the correct professional branding.

Skills Demonstrated

AI output validationMetadata QASEO QAStructured data validationConsistency checkingHallucination detectionSource-to-output verificationSocial preview QA

Outcome

What this project demonstrates

Torch Republic demonstrates my ability to move from an ambiguous business concept to a functioning digital product. It combines product thinking, brand strategy, AI-assisted development, API-connected commerce, content quality, technical troubleshooting, and systematic QA in one live application.

AI-Assisted Product DevelopmentE-commerce Application DesignAPI IntegrationFunctional QAContent EvaluationCustomer Journey TestingPrompt IterationTechnical DocumentationConversion-Focused UXIssue Investigation

Core Capability Frameworks

Where AI Quality Meets Commerce

My work combines human judgment, structured testing, business context and iterative implementation across six connected areas.

01

AI Output Quality & Evaluation

  • Evaluating outputs
  • Accuracy review
  • Consistency
  • Guideline adherence
  • Identifying errors
  • Hallucination awareness
  • Edge-case thinking
  • Human review
  • User-impact evaluation

AI output is only valuable when someone validates whether it is accurate, useful and appropriate for the user.

02

Prompt Iteration & Model Behavior

  • Prompt refinement
  • Comparison testing
  • Instruction clarity
  • Output evaluation
  • Identifying failure patterns
  • Systematic iteration
  • Feedback loops

Prompting is not simply asking better questions. It is testing how changes in instruction affect behavior and output quality.

03

E-Commerce UX & Conversion QA

  • Product discovery
  • Customer journey
  • Navigation
  • Mobile usability
  • Product presentation
  • Cart behavior
  • Checkout friction
  • Conversion thinking
  • Visual QA
  • Information architecture

Quality includes whether the customer can understand, trust and successfully use the experience.

04

AI Workflow Implementation

  • Identifying repetitive work
  • AI-assisted workflows
  • Automation opportunities
  • Content workflows
  • Research workflows
  • Operational efficiency
  • Human-in-the-loop review
  • Implementation testing

The goal is not to use AI everywhere. The goal is to use it where it meaningfully improves the workflow.

05

Systems & Integration Thinking

  • Storefront systems
  • Customer data
  • Analytics
  • AI tools
  • Marketing workflows
  • Product information
  • User experience
  • Third-party platforms
  • Interconnected business processes

A digital experience is a system, not a collection of isolated pages.

06

Documentation & Continuous Improvement

  • Defect identification
  • Reproducible observations
  • QA documentation
  • Testing notes
  • Before/after comparison
  • Prioritization
  • Troubleshooting
  • Iteration
  • Communicating recommended fixes

Good QA does more than identify a problem. It makes the problem understandable and actionable.

Professional Process

How I work through AI and digital products

I approach AI and digital products as iterative systems: understand the intended outcome, test the experience, identify failure points, implement improvements, validate the result and continue measuring.

  • Observe
  • Test
  • Identify
  • Iterate
  • Validate
  • Measure

This process connects the AI QA side of my work with the e-commerce implementation side — the same loop applies whether I am evaluating a model output or a checkout flow.

Professional Background

Experience That Supports the Work

My background combines AI output evaluation, document quality, e-commerce implementation, legal support, and published authorship. I use that experience to test systems carefully, identify inconsistencies, improve workflows, and turn complex information into clear next steps.

AI Quality Review & Content Evaluation

Prompt evaluation, instruction adherence, content review, output validation, and QA documentation. Experienced in identifying hallucinations, unsupported claims, factual errors, and consistency issues across AI-generated content. Currently part of the Alignerr network by Labelbox, a global network of experts who actively research and shape the future of AI.

AI & E-Commerce Product Development

Built and tested Torch Republic’s e-commerce application end-to-end: a custom Base44/React storefront integrated with Shopify for live product data, cart behavior, and secure checkout — with AI-assisted development validated by manual QA across customer journeys, responsive behavior, analytics, and content systems.

Document Quality & Legal Support

Professional experience in document review, legal research, consistency checking, structured documentation, and detail-sensitive work requiring accuracy and careful source verification.

Published Author

Long-form research, editing, structural consistency, audience analysis, publishing workflows, and content quality. Experience translating complex topics into clear, accessible material.

Skills & Tools

What I work with

AI Quality

  • Prompt testing
  • Output validation
  • Instruction adherence
  • Hallucination detection
  • Content evaluation
  • Consistency QA
  • Research verification

Product & E-Commerce

  • Customer journey testing
  • Conversion QA
  • E-commerce prototyping
  • SEO
  • Analytics
  • Accessibility
  • Checkout-flow testing
  • Content systems

Development / Technical

  • React
  • JavaScript
  • APIs
  • Base44
  • Shopify
  • GA4
  • Google Search Console

QA & Documentation

  • Defect documentation
  • Regression testing
  • Reproducible observations
  • Before/after comparison
  • Prioritization
  • Troubleshooting

Technologies listed reflect practical working knowledge gained through hands-on project work. I distinguish between QA and evaluation expertise (where I am strongest) and working knowledge of development tools (which I use effectively for testing and implementation, not as a senior engineer).

Current Learning

AI Training & Professional Development

Structured training supporting my hands-on work in AI quality, generative AI, responsible evaluation, agentic workflows, and AI-enabled product implementation. Status is shown clearly to distinguish active coursework and exam preparation from completed credentials.

Microsoft & LinkedInIn progress

Career Essentials in Generative AI

Generative AI foundations, responsible use, and practical workplace applications

IBM SkillsBuildIn progress

AI Fundamentals

Core AI concepts, machine learning foundations, ethics, and applied AI

GoogleIn progress

AI Essentials

Prompting, responsible AI, productivity workflows, and practical AI use

Amazon Web ServicesExam preparation

AWS Certified AI Practitioner

AI/ML concepts, generative AI, foundation models, responsible AI, and AWS AI services

DeepLearning.AIIn progress

Agentic AI with Andrew Ng

Agentic workflows, reflection, tool use, planning, and multi-agent patterns

Request My Résumé

Complete employment history, education, credentials, and references are available upon request to verified employers and recruiters.

Contact

Looking for someone who catches issues before they reach users?

I am interested in roles involving AI quality assurance, AI content evaluation, prompt testing, e-commerce QA, AI implementation, and digital product quality. Let’s talk about how I can help your team ship better output.

Lisa Marie Kocian

AI QA + E-Commerce Implementation

© 2026 Lisa Marie Kocian

Torch Republic is referenced as a case study demonstrating applied e-commerce application development and QA work.